Challenge.

To reach out to women and generate a relevant audience. This was also thought of as an experiment to be used as an advertisement network.

Solution.

Woowle is a centralized place for content curated especially for Women. It also helps conduct market research by knowing what kind of content is in higher demand.

Result.

The website acts as a women centric stumbleupon and gives access to a very targeted user base. A google for women.